The well-known children's brand BOBDOG babu beans

It has its 30th anniversary

March 24

Babudou (China) Children's Products Co., Ltd

A celebratory ceremony was held in Shanghai

And with Zhongsheng World Mall

Jointly hold the public welfare theme activity of "Yiqiwang World"

The brand's original artist, Ms. Takako Nagai

Mr. Lin Qidong, founder of Babudou (China).

As well as the brand's many partners from all over the world

All were present to celebrate

— Enthusiastic Charity, Celebrate with Love —

BOBDOG celebrated its 30th birthday with charity activities, in addition to a variety of babu bean products and BOBDOG models loved by children, BOBDOG also launched a 99 yuan painted white model piggy bank, all the proceeds of this piggy bank will be donated to the Wheat Field Education Foundation to fund the education of children in mountainous areas. Many parents and children enthusiastically donated their love, and the atmosphere of the event was very warm.

In addition, BOBDOG presented the original painting by Ms. Nagai to the Rye Field Education Foundation. KNOWN AS BOBDOG'S "MOM," MS. NAGAI WAS ALSO ON HAND TO CELEBRATE WITH CHINESE BOBDOG FANS. It is reported that "Yiqiwang World" will last until April 15, and a closing ceremony will be held on that day, when BOBDOG will announce the donations received during the event and donate them on site.

▲ BOBDOG's 30th anniversary exhibition site

— THE BIRTH OF BOBDOG —

Ms. Nagai has drawn BOBDOG for 30 years, this image has been changing according to the aesthetic changes of the times, and at the same time, she has also created many of BOBDOG's friends, including BOBDOG's girlfriend Miss Cherry, good friend Xiaobu Dian and a series of cartoon characters loved by children, creating the BOBDOG family rich and vivid.

THE HOST INTRODUCED THE INTERESTING FACTS OF BOBDOG'S BIRTH AT THE SCENE:

In Japan in 1988, the streets were full of cute pink and powder-blue kittens and rabbits, and Ms. Nagai was not interested in this cute style, and looked forward to designing an image that could be expressed with powerful black lines. It just so happened that one day a brand called Miss Nagai and asked, "Do you have an American boy?" Miss Nagai felt that the time had come! That night, she once had a white puppy, on a copy paper with a black magic pen to draw a large dog, with erect ears, cute and curious expression, LITTLE BOBDOG was born.

— More fun next thirty years —

A giant 6-meter-tall "BOBDOG" was arranged at the event site, which undertook the responsibility of the lighting ceremony of "Yiqiwang World". BOBDOG believes that public welfare needs the participation of each individual, and BOBDOG's brand concept is "play together", which also carries the meaning of sharing and sharing, so this lighting ceremony is not opened by celebrities, or business representatives, but invites all guests on the scene to take out their mobile phones, turn on the flashlight on the mobile phone, and project the lights onto the BOBDOG model in the cheers of "three, two, one, play together", and welcome the next more fun 30 years together!

BOBDOG was born in Japan, grew up in China, the first 30 years BOBDOG has long been integrated into the childhood memories of Chinese children, accompanied by the 80s, 90s, 00s, perhaps wearing BOBDOG children's clothing, BOBDOG children's shoes, carrying BOBDOG bags, now have their own children, unchanged is the company of BOBDOG, the difference is that today's BOBDOG world is broader.

In 2017, BOBDOG welcomed a new leader, and the founder Mr. Lin Qidong handed BOBDOG into the hands of the new head, Mr. Wang Shiquan. In the context of the great changes in the consumer market, BOBDOG transformed into an asset-light company, licensing a number of categories to high-quality manufacturers, BOBDOG as a brand side is committed to helping authorized manufacturers establish sales channels, brand building, online promotion, advertising, media relations, etc.

After 30 years of development, BOBDOG is not only a brand, has long become a strong IP with a large age span and a sense of nostalgia, and this IP is still in the stage of urgent development, in addition to the classic BOBDOG children's clothing, Babu bean children's shoes, Babu bean stationery and other categories, in 2017 also added children's scooters, toiletries, early education, sleep products, raincoats and rain boots and other industrial categories, from traditional stores, store consumption scenarios, to online, offline integration of O2O model, Gradually improve the shopping experience of consumers and enrich the shopping scenarios of consumers. MORE IMAGINATIVE AND INNOVATIVE PRODUCT MODELS WILL BE BOBDOG'S GOAL FOR THE NEXT 30 YEARS.

We hope that more children can wear BOBDOG children's clothing, BOBDOG children's shoes, eat BOBDOG's candy, ride BOBDOG's scooter, use BOBDOG's skin care products, watch BOBDOG's children's dramas, and grow up happily!