Babutou reveals 2020 spring/summer kids color trends
The topic that attracts the most attention in the children's wear industry every winter is, what is the popular color of children's clothing in the spring and summer of the next year? Today, Babu Bean Xiaobian will take you to understand the color trend of children's clothing for spring and summer 2020, so that your baby can feel the trend in advance.
Yellow continues to drive childrenswear, with it being one of the fastest-growing colours in online retail in the UK for spring/summer 2019, doubling its share of clothing from 3% to 6% year-on-year. Yellow is used in all kinds of men's and women's clothing, and its popularity will continue until 2020, and soft yellow is the key color in the color trend forecast for children's clothing for spring/summer 2020, and it is also a new color choice for the current retro theme. Yellow can be used to brighten up casual pieces, especially sweatshirts with slogan patterns.
Purple returns for spring/summer 2019, with a 24% increase in purple clothing in new collections online for the new season (UK). Purple will be popular until spring/summer 2020, and you can also see related themes. The lilac with a soft yellow pattern works perfectly, referencing the design of leading children's clothing brands Molo and Soft Gallery. Keep an eye out for the combination of lilac with rose water pink and red, which are the latest trends. the use of mineral shades for bohemian and tooling collections; Use clear lilac for commercial branding to make seasonal T-shirts and tank vests even more eye-catching.
Rose water pink
Pink remains attractive in the girls' clothing market (18% of all colours in the UK and 19% of all colours in the US), and they have also increased in new boys' clothing for Spring/Summer 2019 (+6% YoY, +24% YoY, 2% of Total Apparel in the US). The traditional sweet pink color has been replaced by rose water pink, which is purer and neutral, continuing the success of millennial pink for both sex, as mentioned in the Spring/Summer 2020 Children's Color Trend Forecast. Rose water pink seeps into the children's market from the young market, updating the single clothing of younger children, as well as streetwear and sportswear for older children.
Festival themes and 90s themes continue to take the children's wear market by storm,# Tie-dye is an important fashion pattern for spring and summer collections,and are also one of the top five hot labels. Although tie-dye patterns do not account for a large proportion of all prints, it is still worth paying attention to, and tie-dye patterns in new children's clothing products in the spring and summer of 2019 increased by 31% and 10% year-on-year in the British and American markets, respectively. The light color combination embodies the influence of pure pink wax, which has a major impact on clothing on Instagram from babies to big girls.
Neutral colors gradually become fashionable colors, and unisex neutral color themes continue to rise, returning to cleaner, more tailor-made children's clothing. This theme is equally important in men's and women's clothing, with data showing an overall year-on-year increase in new brown products (+68% in the UK, +13% in the US). More fashionable streetwear has infiltrated the men's market, contributing to this trend. Apply this trend to boys' clothing to test the waters in the girls' market. You can refer to the #Neutral and Offige with Beige themes. Brave New World and Rustic Minimalism are both important predictive themes for the use of neutral color palettes.