Bodbog Brand Milestones

Bodbog (English name: BOBDOG) 1988 Year BOBDOG (Bodbog) cartoon IP was born in Japan, entered Taiwan in 1991, and officially became a baby and children’s brand in the Chinese market in 1994, focusing on baby and children’s products for more than 30 years. Today, the once Bodbog has transformed from a professional baby and children’s enterprise integrating R&D, production, and sales into a light-asset company specializing in integrated digital marketing for brands, focusing on the integrated operation of the BOBDOG (Bodbog) cartoon IP, internalizing resources from China, Japan, and overseas, and bringing together the four strengths—sales expertise, design prowess, manufacturing capabilities, and brand-building acumen—to collaborate closely and jointly build a community of shared interests based on “win-win cooperation and mutual benefit.”

Bodbog’s licensing scope covers all categories, including children’s clothing, children’s shoes, infant and toddler underwear, stationery, schoolbags, toys, early childhood education, games, series of books, strollers, bedding, maternal and infant products, sleepwear, household goods, accessories, gifts, and more. Bodbog also welcomes brainstorming from all sectors; whether it’s cross-industry collaboration or joint ventures, Bodbog is willing to partner with more outstanding licensors to create something unique in the maternal and infant and children’s industry. "Bodbog" of the republic.

The Birth of BOBDOG:

More than 30 years ago, Ms. Nagai was deeply inspired by the lively and cheerful characters in television and manga, and she dreamed of becoming just like them.

One day, a sudden inspiration struck her, and she swiftly brought to life on paper the white puppy she had once cherished—its upright black ears seemed to be curiously exploring the world, radiating a warmth as bright as sunlight.

On March 6, 1988, the Little Bobdog character was born.

Bodbog development history:

March 6, 1988 Day, BOBDOG (Bodbog) was born, created by Takako Nagai;

In 1999, served as the image spokesperson for Shizuoka Bank, Musashi Bank, Niigata Prefecture Credit Cooperative, and Hitachi Fluorescent Lamps in Japan.

In 1991, the company entered the Taiwan region of China, marking its entry onto the international stage.

1994: Entered the Chinese mainland market;

2000 BOBDOG News Newspaper “ "First Issue" Published, it launched a nationwide call for young reporters, becoming the country’s first platform dedicated to sharing stories with children.

In 2009, Bodbog China owned global copyrights and trademark rights;

In 2013, the BOBDOG animated series premiered on CCTV and was subsequently broadcast in Taiwan, China, Thailand, and other regions.

In 2017, BOBDOG successfully transformed into a brand communication and cultural promotion company, embarking on a new journey.

In 2018, BOBDOG held a 30th-anniversary brand tour exhibition in Beijing, Hangzhou, Shanghai, and other cities.

March 24, 2018 Day, BOBDOG is held. (Bodbog) 30th anniversary of the brand.

2019 BOBDOG participated in 2019 Global Licensing Expo – China (LEC )

In 2017, Mr. Wang Junhua funded the acquisition of Bodbog Holding Company and served as the chairman of Bodbog (China) Children’s Products Co., Ltd.